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      How to build an email list in HubSpot?

      Building an email list in HubSpot involves several steps, including creating lists, collecting contacts, and segmenting them for better engagement. Here's a step-by-step guide:

      1. Collect Contacts

      Before building an email list, please ensure you have contacts to add. You can collect them through:

      • Forms: Create HubSpot forms and embed them on landing pages.
      • Lead Magnets: Offer downloadable content (e.g., eBooks, whitepapers) in exchange for email addresses.
      • Pop-ups & Chatbots: Use HubSpot's pop-up forms and chatbots to capture emails.
      • Importing Contacts: Upload a CSV file of existing contacts.
      • CRM Integration: Sync contacts from other platforms (e.g., Salesforce, Mailchimp).

      2. Create an Email List

      1. Go to HubSpot Dashboard
        Navigate to Contacts > Lists in your HubSpot account.
      2. Click "Create List"
        Choose between Active List (dynamic) or Static List (fixed).
        • Active List: This list automatically updates based on criteria (e.g., contacts who signed up in the last 30 days).
        • Static List: A fixed set of contacts that doesn’t change unless manually edited.
      3. Set Filters to Define Your List
        You can filter contacts based on:
        • Form submissions
        • Email engagement (e.g., opened, clicked)
        • Lifecycle stage (e.g., leads, customers)
        • Website behavior (e.g., visiting a specific page)
      4. Save Your List
        Click Save and give your list an explicit name.

      3. Segment Your List

      To improve email engagement, segment your contacts using:

      • Demographics: Location, job title, industry, etc.
      • Engagement: Open rates, click-through rates, past purchases.
      • Behavioral Data: Pages visited, lead magnet downloads.
      • Lifecycle Stage: Lead, Marketing Qualified Lead (MQL), Customer.

      4. Use Automation for List Building

      • Workflows: Automatically add contacts to lists based on actions.
      • Lead Scoring: Assign points to contacts based on engagement and categorize them.
      • Nurture Sequences: Set up email sequences to warm up new leads.

      5. Keep Your Email List Clean

      • Remove bounced emails and inactive contacts regularly.
      • Ensure GDPR & CAN-SPAM compliance by getting explicit consent.
      • Use double opt-in to confirm subscriptions.